Accredited Courses
Participants in accredited certification courses delivered by accredited training providers, by accredited educational institutions, or through our eLearning portal are eligible to apply for entry-level and/or professional certifications offered by the Institute
Accredited Courses
Accredited Courses are official courses taught by an accredited training provider or by an academic partner, which grant one of the Institute’s credentials and/or badges. Our accredited courses are divided into three types:
Short Courses
Short-courses (as masterclasses) designed to teach participants a specific legal marketing or legal copywriting skill that enables them to execute a specific strategy after completing the training. These short courses have a maximum duration of 3 hours and are taught by an ATP or through our eLearning portal. These short courses lead to either the Legal Marketing Fundamentals™ or the Legal Copywriting Fundamentals™ certificates.
Specialization Courses
Specialization courses are designed for those participants interested in specializing in one of the sub-disciplines of legal marketing. These training courses have a minimum duration of 8 hours and are taught by an ATP or through our eLearning portal.
Professional Courses
Professional courses are designed for all those professionals who wish to obtain a theoretical-practical knowledge of all the sub-disciplines of legal marketing and wish to work as professionals in the field of legal marketing. These courses have a minimum duration of 16 hours and are taught by an ATP or through the eLearning portal.
Accredited Courses Current Offering
The courses shown in this section correspond to the current accredited courses taught by the Institute. The content of each course is subject to periodic changes and updates to improve the experience of the participants.
Core Courses
Legal Marketing Advanced Course (LMAC)
In this professional course, participants will learn step by step how to develop and implement a comprehensive marketing strategy covering all the sub-disciplines of digital marketing applied to legal services.
Legal Marketing Core Course (LMCC)
In this course, participant will learn the fundamentals of legal marketing and how to create a successful marketing plan for their legal practice.
Specialization Courses
Branding for Legal Services (BFLS)
In this course, participants will learn step by step how to develop a branding strategy to build an online reputation, build trust and share your vision, mission and values to your potential clients.
Content Marketing for Legal Services (CMLS)
In this course, participants will learn step by step how to develop a content marketing strategy (in different formats and through different platforms) to build an online audience, build authority, and bring more clients to their law firms.
Social Media Marketing for Lawyers (SMFL)
In this course, participants will learn step by step how to develop a social media strategy to build an audience, share content, build an online reputation and bring more clients to their law firms.
Search Engine Optimization for Law Firms (SEOFL)
In this course, participants will learn step-by-step how to develop a search engine optimization strategy to rank their law firm’s website as high as possible in search results.
Fundamental Courses
Legal Marketing Fundamentals Course (LMFC)
This course is designed to provide lawyers and legal marketers with a foundational understanding of marketing principles tailored specifically to the legal industry.
Legal Copywriting Fundamentals Course (LCFC)
This course introduces lawyers and legal marketers to the art of writing persuasive and engaging copy tailored to the legal industry, combined with essential sales techniques for legal services.
Workshops
Sales Workshop for Lawyers (SWFL)
This workshop is designed to equip lawyers with actionable strategies to sell their services effectively. The first three modules focus on core sales knowledge and techniques, while the final module is dedicated to practical simulation exercises. Each module builds on the previous one, ensuring a comprehensive and interactive learning experience.
Public Relations Workshop for Lawyers (PRWL)
This workshop is designed to empower lawyers with the knowledge and practical skills needed to build and maintain a strong professional reputation. The first three modules focus on essential public relations strategies and techniques, while the final module provides hands-on simulation exercises to apply what has been learned. Each module is structured to build progressively, ensuring a comprehensive and interactive learning experience.
Important Information
The content of each training program varies according to the instructor who teaches it, however, the course material developed by each instructor must be based on the guidelines established by the Institute.
The content of the specialization courses available on this page cover each of the learning objectives necessary to accredit the corresponding CLMS certification. Visit the CLMS certification page to learn more.