Recommended Publications
The Institute recommends publications, blogs, articles, podcasts, readings and tons of additional resources that will truly add value to your professional development and to the marketing and sales efforts of your legal services.
We recommend the best publications and readings to further your legal marketing education
The Institute recommends publications that will truly add value to your professional development and to the marketing and sales efforts of your legal services.
Recommended Publications
Here is a list of marketing books that can help you become a better professional legal marketer:
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Gary Vaynerchuk.
- Influence: The Psychology of Persuasion .Robert B. Cialdini.
- Digital Marketing For Dummies (For Dummies). Ryan Deiss.
- Building a StoryBrand: Clarify Your Message So Customers Will Listen. Donald Miller.
- The Art of SEO: Mastering Search Engine Optimization (Theory in Practice). Eric Enge.
- Digital Marketing: Strategy, Implementation and Practice. Dave Chaffey.
- Digital Marketing Strategy: An Integrated Approach to Online Marketing.Simon Kingsnorth.
- DotCom Secrets: The Underground Playbook for Growing Your Company Online. Russell Brunson.
- Contagious: Why Things Catch On. Jonah Berger.
- Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success. Sean Ellis.
- Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. Joe Pulizzi.
- Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers). Seth Godin.
- This is Marketing: You Can’t Be Seen Until You Learn To See. Seth Godin.
- Marketing 4.0: Moving from Traditional to Digital. Philip Kotler.
- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly. David Meerman Scott.
- Hooked: How to Build Habit-Forming Products. Nir Eyal.
- Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. Joe Pulizzi.
- Made to Stick: Why Some Ideas Survive and Others Die. Chip Heath.
- The Social Media Bible: Tactics, Tools, and Strategies for Business Success. Lon Safko.
- Ogilvy on Advertising. David Ogilvy.
- Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Brian Halligan.
- The Hitchhikers Guide to SEO: The Answer to Life, The Universe & Search Engines (The Hitchhiker’s Guide to Success). Devin Schumacher.
- Ultimate Guide to Facebook Advertising. Perry Marshall.
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Ann Handley.
- Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone. Drew Eric Whitman.
- Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter). Steve Krug.
- Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. Russell Brunson.
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