Certifications
The Institute issues three levels of certification to qualified candidates: entry-level, specialization-level, and professional-level.
The Certified Legal Digital Marketer™ (CLDM) certification was created with the goal to provide lawyers, legal marketing consultants, and professionals in charge of promoting legal services, with a professional designation that can validate the knowledge and experience obtained in the field of legal digital marketing.
The Certified Legal Marketing Associate™ (CLMA) certification was created for professionals who are starting their careers in the field of legal marketing. Recipients of this certification have demonstrated basic knowledge of legal marketing and are able to support marketing efforts in law firms and legal departments.
The Certified Legal Marketing Specialist™ (CLMS) covers a specific specialization of digital marketing for those professionals who wish to specialize in one of the disciplines of legal marketing
The Legal Marketing Fundamentals™ (LMF) badge and certificate shows your commitment and interest in learning more about legal marketing and how it can help you and your legal practice get more clients.
The Legal Copywriting Fundamentals™ (LCF) badge and certificate shows your commitment and interest in learning more about legal copywriting and sales and how it can help you and your legal practice get more clients.
Become an ATP
By becoming an Accredited Training Provider you will showcase your professional expertise in Legal Marketing and/or Legal Copywriting to the global legal community
eLearning Portal
Through our eLearning portal you can purchase our available accredited certification courses that leads to one of the Institute´s entry-level, specialization, and/or professional certifications. The Institute will continue to add courses to complement your professional development in the field of legal marketing and legal copywriting.
How important is Marketing and Sales in the Legal Industry
The answer: Extremely important
In today’s business environment, without marketing, there is very little chance of getting new clients, and with no sales there is no income at all. The importance for lawyers, law firms, and legal service providers in educating themselves on marketing and sales has become increasingly relevant and not only to attract new clients and/or retain current ones but to thrive in an extremely competitive market.
The rise of new business models and ways of work has created a new ecosystem of legal service providers focused on the use of technology, process improvement, improved communications, lower costs, and global reach. Within this new ecosystem, the use of sophisticated marketing and sales strategies has become business as usual.
Become a Legal Digital Marketer – Second Edition
Now with more actionable content, this book serves as the official study guide for the Certified Legal Digital Marketer™ and the Certified Legal Marketing Associate™ certification exams. Everything you need to pass both exams is covered in this publication.
The Legal Marketing Advanced Course (LMAC)
The most complete legal marketing course ever…period!!!
The LMAC course covers absolutely everything you need to know to become a professional legal marketer. The course covers all the subdisciplines of digital marketing applied to legal services and extra topics such as service design, digital products development, copywriting, and strategic marketing.
Latest Posts
Read our latest blog posts to learn more about the latest strategies, information, and tips on legal marketing, legal copywriting, sales, legal technology, and business development for legal service providers.
How lawyers can become better at sales
Dear Lawyer, we want you to know that if you have a long list of business skills to learn and you have to choose one, choose marketing and sales. For lawyers,...
The use of Artificial Intelligence in Legal Marketing
Artificial Intelligence (AI) is revolutionizing numerous industries, and the legal sector is no exception. AI is proving to be an invaluable asset, helping...
Starting a law firm? Here’s how to create your first marketing plan
Launching a new law firm is an exciting venture, but it also comes with its share of challenges, particularly when it comes to establishing a strong market...
This guide will show you step-by-step what you need to do to develop a successful marketing strategy for your legal practice.
All LDMI’s certifications and badges are issued through the Accredible platform and Credential.net, so you, employers, recruiters, and anyone interested are able to verify your certification status and achievements.
Subscribe to our newsletter and receive valuable information about legal marketing, legal copywriting and sales that will help you develop better strategies, get more clients, and sell more.